The investment company specializing in the premium decoration market
BAI brings together some of the finest companies in the premium home furnishings market through long-term partnerships with their leaders.
Alongside them, we undertake ambitious development projects to promote their brands in France and abroad. By focusing exclusively on this creative sector, which we are passionate about, we are building a unique ecosystem for the benefit of our investments.
BAI is looking for companies where creation and design are at the heart of their DNA. Companies with a genuine style identity, capable of creating trends rather than following them. Our priority is to target B2C companies, whether publishers or manufacturers, run by entrepreneurs who share our desire to build a solid, long-term and responsible history.
We invest in companies with strong growth potential, through majority or minority stakes in structuring operations, and for equity amounts ranging from €5 to €50 million. We are a committed shareholder, working alongside and supporting managers, but without interfering in the day-to-day running of companies.
They joined us .
BAI is a family-owned investment company, founded in 2019, which focuses exclusively on the premium decor market.
BAI is owned by the Despature family, industrial entrepreneurs for 150 years, and the Reybier family, which heads up one of France's most successful companies in the sector: Fermob. Our holdings benefit from the BAI ecosystem and the networks of our two families.
Family capital creates value, enabling our holdings to develop sustainably and ambitiously. Our partnership with management guarantees total alignment of our interests, and is the cornerstone of the entrepreneurial project we are pursuing together.
All strategic orientations and investment opportunities are discussed by the Strategic Committee. Members include Christian Tachon (senior advisor), Alexis Despature and Baptiste Reybier, as well as their fathers Paul Georges Despature and Bernard Reybier. Simple, efficient family governance, enabling rapid decision-making.
Alexis DespatureFounder and General Manager
Joined Muzéo in 2011, an EPV company specializing in art publishing for the hotel market. He worked on business development in France for 3 years before setting up the London office (2014) and then the Dubai office (2018).
Founded BAI in 2019.
European Business School London
Leslie CohenInvestment Director
Joins BAI in 2019.
Paris-Dauphine University (Master's degree in Economic and Financial Engineering)
Christian TachonSenior advisor
He went on to set up Cofina, a corporate finance and M&A consultancy firm with which he has completed some one hundred transactions (fund-raising, disposals, acquisitions, LBOs, etc.). Christian is a member of various supervisory boards and strategic committees.
Joins BAI in 2019.
EM Lyon / DEA
"BAI is an entrepreneurial project whose aim is to structure the French premium decor market. Our country's art of living and know-how in terms of creation and design are remarkable, and the potential for international development is very significant."
A word from the team